In Part 1 of this collection we famous the development in higher demand for legal companies walking hand -in-hand with pricing pressures, and came to the unavoidable conclusion that legislation firms that want to have a competitive edge and differentiate themselves among their competition will must be proactive with initiating an alternative payment preparations (AFAs) technique. The hassle to design a legal services firm to answer that twin mandate can put on many faces — starting from separate subsidiaries operating beneath a father or mother umbrella (a la Alphabet) to totally different crew structures within the firm itself.

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My Canadian promoting legislation providers include advice in relation to: anti-spam legislation (CASL); Competitors Bureau complaints; the final deceptive advertising provisions of the Competition Act; Internet, new media and social media promoting and marketing; promotional contests (sweepstakes); and gross sales and promotions.

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Particularly drilling …